Sustainability & Communications Consulting


Sustainability 101

Why Style is More Important Than Fashion

The rise of fast fashion over the past 15 years has considerably changed the fashion industry and the way we dress. The world today consumes about 80 billion new pieces of clothing every year. This is 400% more than the amount we consumed just two decades ago

The fast fashion industry releases up to 52 “micro seasons” per year. With new trends coming every week, the goal is for consumers to buy as many clothes as possible, as quickly as possible. But this model has devastating social and environmental effects. 

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It also puts pressure on customers, who feel the urge to always keep up with the latest trends, making it emotionally and financially overwhelming. Trends do not make people happy, but rather frustrated and unconfident.

This is why it is important to remember that putting together your outfit for the day should never be a difficult task but something you enjoy doing! In a world of ever changing trends, stay true to yourself. Fashion changes, but your style evolves. Look at fashion icons like Jane Birkin, Brigitte Bardot or Audrey Hepburn, who’s styles were so personal and timeless that even today, they continue to inspire young women and designers.

Style is about an attitude, a way of life, and how you share your personal story with the world. Finding your own style is liberating in a way that you know what works for you and what you feel confident wearing. No more hours spent in front of your closet full of “trendy” clothes moaning that you have nothing to wear.

So, how can you find your personal style? Today we give you 4 tips to help.

 1. Know What Suits You

Knowing your basic body shape and understanding the types of clothes that will accentuate your good features (and minimize your less than perfect bits!), means you'll be able to dress in a way that really suits you. We are not suggesting that your body type should dictate what you should wear, but rather help you better understand what will naturally look good on you and bring you confidence. Shopping for new clothes can be pretty overwhelming since there are so many options to choose from. Knowing your body figure will help you find clothes that will complement your body shape and proportions. Also don’t try to squeeze yourself into the smallest size, because a number shouldn’t make you confident—comfort does!

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2. Create a Mood Board

Create a mood board on Pinterest, Instagram or even a physical one. Save pictures of styles you love, color you like to wear, patterns, etc. This will help you define your style and get inspired by your own personality, not by trends. Once you have created your mood board, analyze it: Are they any color theme? Do you prefer monochromatic or multi-colored outfits? What texture are you drawn to? What about patterns? Then, instead of heading out to the stores right away, “shop your closet” and put together some looks. See if these looks match the style and images you saved in your mood board. And only if you miss key pieces, make a shopping list and try to be as specific as possible. If you only buy to fill the holes in your wardrobe, you’ll build a great selection much faster and always stick to what you truly love, not what’s the current trend.

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3. Consider Your Lifestyle

Your style needs to fit your lifestyle and be practical. For example, you don’t have the same needs if you work in a big corporation or in a creative startup. Think about your career and everyday activities and the clothing that makes sense for that lifestyle.  This doesn’t mean completely disregarding the style you truly want, it just means finding ways to incorporate the same vibe into items you will actually wear. For example, if you like the polished look of Meghan Markle but work from home, spending most of your days in jeans and a t-shirt, try incorporate that modern look into your lifestyle. Wear monochrome outfits, limit patterns and pair your dresses with pointy flats instead of sky-high pumps.

4. Don’t Shop The Trends

As Carine Roitfeld, former editor-in-chief of Vogue Paris, said “Only buy clothes that you plan to keep forever. It's important to see trends for what they are: a game.” Invest in clothes that you truly love and that you know will last you forever. A well-tailored blazer, a little black dress or a beautiful trench coat – these will always remain mainstays in your wardrobe. Finding a well-fitting garment is way more exciting than buying the trend of the week. Making a shopping list with only pieces you truly need will help. And before you buy anything, ask yourself if you will wear it for at least 30 times - it is a good way to figure out what you really need and what you don’t.

Clara Sharma